Retired radio talk show host from Australia Jon Faine says he bristles when the audience shifts blames to “the media” for negative reports which taints a perception about a place.
In a meeting with civil society organizations and the media this week a member of the audience shared his experience about his travel to Canada and a response from someone that Papua New Guinea was known for cannibalism.
He considers negative reports by ‘the media’ portray the image about Papua New Guinea.
Faine who recently retired after 30 years as a radio talk show host with the Australian Broadcasting Corporation, despite partially acknowledging his statement says there is no such thing as “The Media”.
He explained it was different people within media organizations that the audience had to engage with to promote positive stories.
Faine said he worked in Melbourne that had a population of four million people with numerous media organizations but how they develop their story, present, the methodologies used and languages among other things were different.
Working for radio, he said technology and the microphone were otherwise the commonality, not how they operate.
Faine said with technology and gadgets like smart phones, there was no more gatekeepers like the newsroom editors, anyone could develop a good story and share.
He said the phones have otherwise become video and radio production studios.
Faine suggested the audience need to engage with the mainstream media if they desired good stories to be share.
He said the audience can go find the journalist and say: “I like the way you do your job can we offer you a new story.”
“We have an opportunity here for you to tell a story people may be interested in.”
“Can we help you tell that story?”
He said the media is now disaggregated.
“It’s no longer got many controlled points,” Faine said.
“People who used to be gate keepers no longer have the power so anyone in this room armed with an iphone can make a documentary film, you can make news for tomorrow.”
“You can break a story.”
“If you want to tell that story, what’s stopping you.”
“Learn the skills, exercise the skills, target an outlet,” Faine said